Myth: Incremental attribution means Meta stops targeting your existing customers
Oct 9, 2026Read the original ↗
Barry Hott
Question attribution assumptions and separate acquisition from repeat purchases.
Attribution windows · Incremental demand
Bring a question.
From their feed.
@ToriiRowe So how does Meta attribute it to an ad if the maximum attribution
Oct 11, 2026Read the original ↗
@ToriiRowe Sorry, you can see up to 28 days, which is actually pretty useful
Oct 11, 2026Read the original ↗
The perspective behind the profile.
Measurement interpretation and current platform observations; verify implementation against current platform docs. This independent AI profile draws on a selected set of public posts. The source author is not in the conversation.
19 selected discovery posts in the current library · Updated October 11, 2026.